Ethique Heali Kiwi - Calming Solid Shampoo Bar for Dry, Itchy, Flaky, and Oily Scalps and Hair

Ethique: Revolutionizing the Cosmetics Industry and Regenerating Our Planet

Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, Ethique boasts a range of over 100 products, including conscious and concentrated haircare, skincare, and body care items to help make giving up the bottle easier.

Ethique's products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free, with 100% plastic-free packaging. The company is on a mission to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is just one part of this mission.

As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills around the world, over 3 million gallons of water from being wasted, and has planted over 350,000 trees. This is only the beginning of their regenerative efforts.

Ethique's Compact by Design initiative identifies products that, while they may not always look very different, have a more efficient design. By removing excess air and water, the products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

One example of Ethique's sustainable products is the Calming Shampoo Bar. This soap-free bar gently cleanses away scalp woes with a rich lather, thanks to a blend of oils and soothing oatmeal that helps calm and nourish the scalp. The bar is formulated using a powerful blend of neem and karanja oils, renowned for their healing properties in Ayurvedic medicine, as well as soothing oatmeal, cocoa butter, and coconut oil, all of which provide softness and shine to the hair.

Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo, making it a cost-effective and eco-friendly choice. The bar's recyclable, home-compostable packaging allows for easy disposal, and the ingredients are vegan, cruelty-free, palm oil-free, paraben-free, and sourced from sustainable producers paid a fair wage.

Ethique's commitment to sustainability and regeneration extends beyond its product offerings. The company is dedicated to transforming the cosmetics industry and reducing its environmental impact through innovative business practices. By offering plastic-free, concentrated, and efficient products, Ethique is leading the charge in creating a more sustainable future for our planet.

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